Top three things you can do to increase organic search traffic

Here’s the thing - Google is in the business of answering questions. So, when a person searches for “how to poach an egg,” Google is going to show them the best answer first and then on down the list.

How does Google decide which answer is best? Anything from dwelling times and bounce rates, to on-page optimization can make Google reward or punish your website.

• Writing Quality Content

 

Top three things you can do to increase organic search traffic:

• Write long-form, quality content.
• Use on-page keyword SEO tactics.
• Build backlinks through guest posting.

So, your first task is to make content that PEOPLE want to read. Give them the best, fullest answer and then give them added value. Make it easy and enjoyable to read. Make sure they don’t have to go anywhere else to get more information. That’s writing quality content.

• Keyword Research and On-page SEO

Next, you have to make content that GOOGLE can read. Once you write content for people, you need to naturally add keywords to that content. For example, if you write about “how to poach an egg” you need that phrase to show up every once in awhile so that Google knows the content’s topic.

Do keep in mind that I am oversimplifying A LOT. I recommend looking at the resources in the Wiki and researching how to do keyword research and SEO if you don’t know how.

Now, you have to be careful here. If you overdo it, that’s keyword stuffing. Google will punish your content. To find out if you’re striking the right balance you will need a keyword tracking tool like Unamo SEO.

Unamo SEO gives you keyword rankings in a dashboard (mobile and desktop rankings) so you can see where your content stands day-to-day. It also integrates with your Google Analytics profile so you have all different traffic sources available for comparison to your organic keyword results.

Tracking your keywords will let you know when your strategy is working and when it might be time to make changes.

Now, having well-written, optimized content will get you off to a great start. That’s when you start promoting your content through email, social, and display advertising channels to get those forms of traffic.

But to boost organic search traffic, you’re going to need referral traffic from backlinks. It’s not enough to have good content. You need high authority websites to verify your authority by pointing to your website with a link.

• Backlink Building and Guest Posting

That’s when you start guest posting. A good tactic here is to have a look at the backlink portfolio of your competitor’s pieces. Then, you can write for the same blogs. Plus, you have an idea of how many links it took for their content to reach the first spot on Google.

Here are some things to remember after finding blogs in your niche:

• Start small, then use your portfolio to interest bigger fish.
• Remember to check their linking policy.
• Don’t make duplicate content or republish your content.
• Quantity isn’t quality. Don’t try to get tons of links from the same site.

You will want to keep track of your backlink portfolio once you start building it. Unamo SEO can help with that too. With a complete backlink profile you’ll be able to monitor where you’re strongest links are coming from and the strength of your backlink profile in aggregate.

You can also find any lost or no-follow links, anchor text, domains and their corresponding countries. Reach out to websites to re-establish lost links and to get no-follows set to do follow links.

Here are some other Unamo SEO features that you might find useful:

• Daily Keyword Rankings for Mobile and Desktop
• Competitor Tracking and Rankings
• SERP Features
• Multiregional Tracking from a Single Campaign
• Preferred URL Selection
• Complete Backlink Profile
• On-page Optimization Checks
• Simple and Advanced Keyword, Backlink, or Traffic Reports
• Google Analytics and Search Console Integrations